An optical shop should do more than simply offer a collection of frames. It should create an experience that helps customers feel welcome, confident and inspired. Buying glasses is a practical decision, but it is also a personal one. Frames influence how someone looks every day, how they feel at work, how they present themselves socially and how comfortable they are in daily life. Because of that, the design of an optical store plays a major role in how customers move through the buying process. ...